In our webinar "Platform Engineering - Creating AWS Accounts in Just One Hour with JSM Cloud", our DevOps ambassadors Chris and Ivan, along with Atlassian platform expert Marcin from BSH, presented the transformative approach of Platform Engineering and explained how it revolutionises cloud infrastructure management for development teams. In our discussion, we explored the concept of Platform Engineering, including how to initiate the process of adopting it, the obstacles companies may encounter, and how these can be overcome with a self-service model for developers. We also demonstrated how Jira Service Management can be used as a self-service tool for developers to create AWS accounts in just one hour.
Table of Contents
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- Understanding Platform Engineering
- The key benefits
- Overcoming traditional challenges
- A success story from practice: BSH's journey
- Technical insights: The self-service model
- Live demo: Rapid AWS account creation
- A look to the future: The future of Platform Engineering
- Watch our webinar on demand

Understanding Platform Engineering
"Platform Engineering is a foundation of self-service APIs, tools, services, knowledge, and support, designed as a compelling internal product," said Ivan Ermilov during the webinar. This concept is the core of internal developer platforms (IDPs), which aim to rationalise operations and support development teams. By simplifying access to cloud resources, Platform Engineering fosters a more efficient and autonomous working environment.
Learn more about Platform Engineering in our article "What is Platform Engineering".
The key benefits
One of the key takeaways from the webinar was the numerous benefits that Platform Engineering brings. It not only accelerates feature delivery but also significantly reduces developers' manual tasks. The discussion highlighted how teams gain independence, leading to a more agile and responsive IT infrastructure.
Overcoming traditional challenges
Traditional methods of managing cloud infrastructure often lead to project delays and issues with compliance with security regulations. Ivan pointed out that "a common scenario I have personally encountered in my career is that infrastructure provisioning requires a cascade of approvals. The entire process can take weeks. A specific example we encounter in our customer environment is that provisioning AWS accounts can take weeks to complete. One reason for this is usually that the infrastructure landscape is simply inefficient and not standardised." By adopting Platform Engineering, companies can overcome these hurdles and pave the way for a leaner and more secure process.
A success story from practice: BSH's journey
Marcin Guz from BSH told the story of the company's transformation and illustrated the transition to automated cloud infrastructure management. The practical aspects of implementing platform engineering principles were highlighted, emphasising how operational efficiency could be improved.
Technical insights: The self-service model
Ivan and Chris Becker discussed the implementation of a self-service model using Jira Service Management (JSM) and automation pipelines. This approach allows developers to manage cloud resources, including the creation of AWS accounts, within just one hour – a stark contrast to the days or weeks it used to take.
Live demo: Rapid AWS account creation
A highlight was Chris Becker's live demonstration, which showcased the optimised process for setting up AWS accounts. This real-time presentation served as a practical guide for the audience, illustrating the simplicity and efficiency of the self-service model.
A look to the future: The future of Platform Engineering
The webinar concluded with an outlook on the future. Ivan spoke about exciting upcoming developments such as multi-cloud strategies and the integration of DevSecOps approaches, providing a glimpse into the ever-evolving landscape of platform engineering.
Watch our webinar on demand
Would you like to explore the possibilities of platform engineering and self-service for developers? Watch our on-demand webinar to learn more about platform engineering, IDPs, and developer self-service. In this informative session, you will gain insights that will help you transform your cloud infrastructure management.




