# How a financial industry leader digitized and automated their sales process to boost sales, conversions and performance using Jira

> A leading enterprise in the financial industry rebuilt its sales process in Jira. The full case study – problem, solution, KPIs and results – as a free 12-page PDF.

Source: https://www.xalt.de/en/case/sales-process-digitization-jira/

Learn how a leading enterprise in the financial industry digitized their sales process to boost sales, conversions, and their teams' performance using Jira.

- [Sales Process Digitization – Case Study (PDF, 12 pages)](https://cdn.sanity.io/files/c475o02b/production/06d1e680e271ce816a945e61606013a7222856d2.pdf?dl=XALT_case-study_process-digitization-with-Jira.pdf) — Automation and digitization for a client in the financial industry using Jira. The problem, the solution, tracking data and reporting, further improvements. (803 KB)

Imagine cars would still be built solely by humans. Unthinkable, right?

Digital transformation is not only affecting manufacturing industries and core technological machinery, but also every aspect of businesses; may it be IT infrastructure, logistics, project management, procurement or sales. Every team needs to adopt new digital technologies to keep up with the market.

## About This Success Story

Discover how a leading financial services company digitised its sales process to increase revenue, improve conversion rates and empower its team. By digitising and automating the sales process with Jira, the company also improved its response time by 75%.

The challenges our customer faced

Learn how XALT solved the following business pains our customer faced: missing lead nurturing, response time after contact and missing sales reporting and data.

How to track KPIs and generate insightful reports with Jira

Tracking KPIs (lead-to-conversion rate, opportunity to win, response time and number of opportunities) and important data to generate reports is a challenge many enterprises face to improve performance across every sales touchpoint. Find out how you can track data using Jira.

Improving customer experience and revenue

Customer satisfaction and experience are crucial in the digital age. Potential clients are only a few clicks away from getting in contact with a competitor. Speed is key to outperform your competition.

Key results our customer was able to achieve

The case study includes the key results our customer was able to achieve within 6 months.

- [Sales Process Digitization – Case Study (PDF, 12 pages)](https://cdn.sanity.io/files/c475o02b/production/06d1e680e271ce816a945e61606013a7222856d2.pdf?dl=XALT_case-study_process-digitization-with-Jira.pdf) — Automation and digitization for a client in the financial industry using Jira. The problem, the solution, tracking data and reporting, further improvements. (803 KB)

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